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Adidas News: What’s New in Shoes, Apparel and Deals

If you’re looking for the freshest adidas updates, you’re in the right place. We break down the newest sneaker drops, football gear, and special offers that matter to fans across Africa.

Fresh Sneaker Drops You Should Know About

Adidas just launched a limited‑edition ultraboost line that mixes bright African patterns with their classic boost cushioning. The shoes are available in South Africa, Kenya and Nigeria through official stores and selected retailers. Prices start at $120, but early buyers can snag a 10% discount by using the promo code "AFRICA10" on the adidas website.

Another hype‑worthy release is the adidas Forum Low collaboration with local street artists. Each pair features a unique graphic inspired by city murals in Lagos and Accra. Because each design is one‑off, they’re selling out fast – sign up for restock alerts if you don’t want to miss out.

Football Apparel: Kits, Boots and Gear

The latest adidas football kits for the African Cup qualifiers have arrived. The home jersey uses a breathable mesh that keeps players cool under the sun, while the away kit sports a bold orange stripe that reflects many national flags. If you play on local pitches, the Predator Edge boots give good grip on both grass and artificial turf – great for weekend matches.

Adidas also rolled out a new line of training shorts with moisture‑wicking tech. The shorts have hidden pockets for small items like keys or phones, which is handy for long practice sessions. Most clubs in South Africa’s premier league are already ordering the gear, so you’ll see them on the field soon.

For fans who want to support their teams without breaking the bank, adidas offers a “fan bundle” that includes a jersey, socks and a cap at a reduced price. These bundles ship within three business days to most African countries.

Whether you’re hunting the latest sneaker, need new football boots, or just want a deal on club apparel, staying tuned to this page will keep you ahead of the game. Check back often for fresh updates, exclusive offers and simple buying tips that make it easy to grab adidas gear without hassle.

Adidas and Labrum London Collaborate on Arsenal's 24/25 Away Kit Celebrating African Heritage

Adidas and Labrum London Collaborate on Arsenal's 24/25 Away Kit Celebrating African Heritage

Arsenal and adidas team up with Labrum London to launch their 24/25 away kit and collection. The new kit honors Arsenal's ties to the African diaspora with a bold, unique design utilizing traditional pan-African colors. The capsule collection extends the theme with additional fashion pieces, celebrating cultural connections.